Who We Are

In 1971, a business-savvy entrepreneur saw the need for a good Harley-Davidson parts distributor in the New England area and started NEMPCO (New England Motor Parts Company). With 10 years of growth and success behind him, he brought on a veteran partner to focus on motorcycle performance and replacement parts. In 1984, to further define the company's position in the market, they began calling the company "Nempco - The Biker's Choice".

Nempco caught the eye of Tucker Rocky, one of the largest distributors of motorcycle parts, and in 1992, they jumped into the Harley-Davidson accessories market by purchasing Nempco. This gave Nempco the strength of a nationwide sales and distribution system and with it, the ability to expand their product lines. In late 1998, Nempco changed its name to Biker's Choice - a name that reflects what the company is all about.

Today, Biker's Choice is one of the world's leading distributors and marketers of name-brand parts, accessories and apparel for American motorcycles and the people who ride them. Unlike some companies in the industry, Biker's Choice is run by dedicated, life-long bikers who understand the American V-Twin motorcycle enthusiast. Our catalog, which has over 10,000 different products, covers everything from headlight to taillight plus the finest leather apparel available. We have always been known as a leader in quality parts, and that reputation is exemplified by the brands we represent and the brand names we develop. Biker's Choice is the best source for leading brand names in the American V-Twin industry.




Charlie Hadayia, Jr
Director of Business Development

2014 Mobile Showroom Dates

Biker's Choice will be supporting our Dealers at the major V-Twin shows and events this year.   Be sure to stop by and see us!

v-twin expo in Cincinnati, Oh

V-Twin Expo

Cincinnati, OH
Feb 8-9, 2014

The V-Twin Expo welcomes motorcycle dealers, distributors and the V-twin manufacturers to the Duke Energy Center in Cincinnati, OH on February 7-8, 2015.    Event site

Daytona Bike Week

Daytona, FL
Mar 7-16, 2014

Approximately 500,000 people make their way to the rally area for the 10-day event. The festivities include motorcycle racing, concerts, parties, and street festivals.    Event site

Phoenix Bikefest

Phoenix Bikefest

Phoenix, AZ
April 4 - 6, 2014

This event welcomes riders, spectators and enthusiasts to explore the world of motorcycles, clothing, gear, and more.   Event site

Laughlin River Run

Laughlin River Run

Laughlin, NV
Apr 23-27, 2014

Get ready for the largest motorcycle event on the west coast. Join us this year as we take Laughlin by storm April 23th through the 27th.    Event site

RODNEY'S CYCLE HOUSE

RODNEY'S CYCLE HOUSE

Little Rock, AR
May 2-4, 2014

While there, join "Freedom Rally" ride, on May 4th, 2014, between 2-5pm. Visit Dealer Website

Myrtle Beach Bike Week

Myrtle Beach Bike Week

Myrtle Beach, SC
May 9-18, 2014

Thousands of riders, from worldwide, come to the Grand Strand of SC for a great week of fantastic events, wonderful coastal tours/rides and entertainment!   Event site

Barney's of Brandon

Barney's of Brandon

Tampa, FL
May 23-24, 2014

Visit Dealer Website

J & P Cyles Open House

J & P Cyles Open House

Anamosa, IA
Jun 27-29, 2014

What started as a small customer appreciation event hosted by John & Jill Parham, has grown into a full-blown, 3-day motorcycle rally attended by over 30,000 riders.   Event site

Dillon Brothers Harley-Davidson

Dillon Brothers Harley-Davidson

Omaha, NE
July 10-14, 2014

Dillon Brothers motorcycle dealerships, Harley and Motorsports, in Omaha, NE throw a huge party for gearheads, riders, and horsepower enthusiasts or all kinds in their shared parking lot.   Event site

Harley-Davidson of Erie Bikefest

Harley-Davidson of Erie Bikefest

Erie, PA
July 17 - 19, 2014

Rides, music, giveaways and much more. All motorcycles welcome for this 9 day event.   
Event site

Tucker Rocky Dealer Show

Tucker Rocky Dealer Show

Frisco, TX
Jul 26-28, 2014

One of the largest distributor expo's in the nation! Educational seminars for powersports dealers, the latest apparel, parts and accessories.   Event site

Sturgis Motorcycle Rally

Sturgis Motorcycle Rally

Sturgis, SD
Aug 4-10, 2014

SturgisĀ® Motorcycle Rally is one of the largest bike rallies in the United States. The Rally includes concerts, races, bike shows, exhibits, organized rides, and a full schedule of entertainment.    Event site

Thunder Mountain Harley-Davidson

Thunder Mountain
Harley-Davidson

Loveland, CO
Aug 28 - Sept 1, 2014

The annual Thunder in the Rockies Bike Rally is an action packed, four-day event happening over Labor Day weekend.   Event site

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Lincoln County Cycles

Tomahawk, WI
Sept 11 - 13, 2014

The Tomahawk Fall Ride brings in more than 40,000 motorcycle enthusiasts and others to the area each September.  Event site

Street Vibrations Fall 2014

Street Vibrations Fall 2014

Sparks, NV
Sep 24 - 28, 2014

This is one event takes over almost all of the surrounding communities with a biker party you won't want to miss.   Event site

Las Vegas BikeFest

las vegas BikeFest

Las Vegas, NV
Oct 2 - 5, 2014

Vegas Rocks! With hot spots and loose slots, great food, fabulous entertainment, and a reputation that makes it the most popular party town! What a perfect setting for the fastest growing Rally in the West!    Event site

Biketoberfest 2014

Biketoberfest 2014

Daytona Beach, FL
Oct 16 - 19, 2014

This extended weekend of fun and sun includes motorcycle shows and rallies, live music, scenic rides along A1A and other historic roadways, and racing at Daytona International Speedway .   Event site

Lonestar Rally

Lonestar Rally

Galveston, TX
Nov 6 - 9, 2014

One of the Biggest Biker Parties in Texas, and you don't want to miss it. Live Music, Bike Shows, Contests and Rides.   Event site

Dealer Information

At Biker's Choice, "Live The Ride" isn't something we take lightly. It means that we don't just do business as usual, but we understand it and truly live it every day.   Share our passion for motorcycles and diverse experience in this field with your customers and become a Biker's Choice Authorized Dealer.

Become An Authorized Dealer

We look forward to serving your dealership needs and becoming your partner in business. To gain access to the best parts and accessories in the industry, fill out the dealer application form below for consideration.    Please download our application forms and submit to our offices for consideration.

If you have any questions, feel free to contact New Dealer Accounts through email or at 800-283-8787 Ext. 9255