Who We Are
In 1971, a business-savvy entrepreneur saw the need for a good Harley-Davidson parts distributor in the New England area and started NEMPCO (New England Motor Parts Company). With 10 years of growth and success behind him, he brought on a veteran partner to focus on motorcycle performance and replacement parts. In 1984, to further define the company's position in the market, they began calling the company "Nempco - The Biker's Choice".
Nempco caught the eye of Tucker Rocky, one of the largest distributors of motorcycle parts, and in 1992, they jumped into the Harley-Davidson accessories market by purchasing Nempco. This gave Nempco the strength of a nationwide sales and distribution system and with it, the ability to expand their product lines. In late 1998, Nempco changed its name to Biker's Choice - a name that reflects what the company is all about.
Today, Biker's Choice is one of the world's leading distributors and marketers of name-brand parts, accessories and apparel for American motorcycles and the people who ride them. Unlike some companies in the industry, Biker's Choice is run by dedicated, life-long bikers who understand the American V-Twin motorcycle enthusiast. Our catalog, which has over 10,000 different products, covers everything from headlight to taillight plus the finest leather apparel available. We have always been known as a leader in quality parts, and that reputation is exemplified by the brands we represent and the brand names we develop. Biker's Choice is the best source for leading brand names in the American V-Twin industry.
Charlie Hadayia, Jr
Director of Business Development
2014 Mobile Showroom Dates
Biker's Choice will be supporting our Dealers at the major V-Twin shows and events this year. Be sure to stop by and see us!
The V-Twin Expo welcomes motorcycle dealers, distributors and the V-twin manufacturers to the Duke Energy Center in Cincinnati, OH on February 7-8, 2015. Event site
Daytona Bike Week
Approximately 500,000 people make their way to the rally area for the 10-day event. The festivities include motorcycle racing, concerts, parties, and street festivals. Event site
This event welcomes riders, spectators and enthusiasts to explore the world of motorcycles, clothing, gear, and more. Event site
Laughlin River Run
Get ready for the largest motorcycle event on the west coast. Join us this year as we take Laughlin by storm April 23th through the 27th. Event site
RODNEY'S CYCLE HOUSE
While there, join "Freedom Rally" ride, on May 4th, 2014, between 2-5pm. Visit Dealer Website
Myrtle Beach Bike Week
Thousands of riders, from worldwide, come to the Grand Strand of SC for a great week of fantastic events, wonderful coastal tours/rides and entertainment! Event site
Barney's of Brandon
J & P Cyles Open House
What started as a small customer appreciation event hosted by John & Jill Parham, has grown into a full-blown, 3-day motorcycle rally attended by over 30,000 riders. Event site
Dillon Brothers Harley-Davidson
Dillon Brothers motorcycle dealerships, Harley and Motorsports, in Omaha, NE throw a huge party for gearheads, riders, and horsepower enthusiasts or all kinds in their shared parking lot. Event site
Harley-Davidson of Erie Bikefest
Rides, music, giveaways and much more. All motorcycles welcome for this 9 day event.
Tucker Rocky Dealer Show
One of the largest distributor expo's in the nation! Educational seminars for powersports dealers, the latest apparel, parts and accessories. Event site
Sturgis Motorcycle Rally
Sturgis® Motorcycle Rally is one of the largest bike rallies in the United States. The Rally includes concerts, races, bike shows, exhibits, organized rides, and a full schedule of entertainment. Event site
The annual Thunder in the Rockies Bike Rally is an action packed, four-day event happening over Labor Day weekend. Event site
Lincoln County Cycles
The Tomahawk Fall Ride brings in more than 40,000 motorcycle enthusiasts and others to the area each September. Event site
Street Vibrations Fall 2014
This is one event takes over almost all of the surrounding communities with a biker party you won't want to miss. Event site
las vegas BikeFest
Vegas Rocks! With hot spots and loose slots, great food, fabulous entertainment, and a reputation that makes it the most popular party town! What a perfect setting for the fastest growing Rally in the West! Event site
This extended weekend of fun and sun includes motorcycle shows and rallies, live music, scenic rides along A1A and other historic roadways, and racing at Daytona International Speedway . Event site
One of the Biggest Biker Parties in Texas, and you don't want to miss it. Live Music, Bike Shows, Contests and Rides. Event site
At Biker's Choice, "Live The Ride" isn't something we take lightly. It means that we don't just do business as usual, but we understand it and truly live it every day. Share our passion for motorcycles and diverse experience in this field with your customers and become a Biker's Choice Authorized Dealer.
Become An Authorized Dealer
We look forward to serving your dealership needs and becoming your partner in business. To gain access to the best parts and accessories in the industry, fill out the dealer application form below for consideration. Please download our application forms and submit to our offices for consideration.
If you have any questions, feel free to contact New Dealer Accounts through email or at 800-283-8787 Ext. 9255