Who We Are
In 1971, a business-savvy entrepreneur saw the need for a good Harley-Davidson parts distributor in the New England area and started NEMPCO (New England Motor Parts Company). With 10 years of growth and success behind him, he brought on a veteran partner to focus on motorcycle performance and replacement parts. In 1984, to further define the company's position in the market, they began calling the company "Nempco - The Biker's Choice".
Nempco caught the eye of Tucker Rocky, one of the largest distributors of motorcycle parts, and in 1992, they jumped into the Harley-Davidson accessories market by purchasing Nempco. This gave Nempco the strength of a nationwide sales and distribution system and with it, the ability to expand their product lines. In late 1998, Nempco changed its name to Biker's Choice - a name that reflects what the company is all about.
Today, Biker's Choice is one of the world's leading distributors and marketers of name-brand parts, accessories and apparel for American motorcycles and the people who ride them. Unlike some companies in the industry, Biker's Choice is run by dedicated, life-long bikers who understand the American V-Twin motorcycle enthusiast. Our catalog, which has over 10,000 different products, covers everything from headlight to taillight plus the finest leather apparel available. We have always been known as a leader in quality parts, and that reputation is exemplified by the brands we represent and the brand names we develop. Biker's Choice is the best source for leading brand names in the American V-Twin industry.
Charlie Hadayia, Jr
Director of Business Development
2016 Mobile Showroom Dates
Biker's Choice will be supporting our Dealers at the major V-Twin shows and events this year. Be sure to stop by and see us!
Barney's of Brandon
Celebrating 70 years in the business
Daytona Bike Week
Approximately 500,000 people make their way to the rally area for the 10-day event. The festivities include motorcycle racing, concerts, parties, and street festivals. Event site
Harley Davidson of Salt Lake City
Participant of "Celebrate Utah" Kick off event. Dealer site
This event welcomes riders, spectators and enthusiasts to explore the world of motorcycles, clothing, gear, and more. Event site
Old Glory Open House
Meet the people and enjoy huge savings during this dealer event. Dealer site
Laughlin River Run
Get ready for the largest motorcycle event on the west coast. Come see Historic US Route 66 the way it was meant to be seen. Event site
Wausa Ride For MDA
This year's ride marks the 12th consecutive year of Muscular Dystrophy Association (MDA) support in Central Wisconsin.
Ohio Bike Week
Midwest largest motorcycle rally, with week long events from concerts to bike rides.
Latus Motors Harley Davidson
Latus Motors Harley Davidson
J & P Cycles Open House
What started as a small customer appreciation event hosted by John & Jill Parham, has grown into a full-blown, 3-day motorcycle rally attended by over 30,000 riders. Event site
Harley Davidson of Erie Bikefest
Week full of rides, music, giveaways and more. Our mobile showroom will be there between Jul 9-17
Evel Knievel Days
Stunts, daredevils and rides. Music and raffles as well.
Sturgis Motorcycle Rally
Tomahawk Fall Ride
The Tomahawk Fall Ride brings in more than 40,000 motorcycle enthusiasts and others to the area each September.
Bikes Blues and BBQ
Live music, the Stokes Air Bike Show, The BBB Car Show, stunt teams, Miss BBB Contest and lots of award winning BBQ!
At Biker's Choice, "Live The Ride" isn't something we take lightly. It means that we don't just do business as usual, but we understand it and truly live it every day. Share our passion for motorcycles and diverse experience in this field with your customers and become a Biker's Choice Authorized Dealer.
Become An Authorized Dealer
We look forward to serving your dealership needs and becoming your partner in business. To gain access to the best parts and accessories in the industry, fill out the dealer application form below for consideration. Please download our application forms and submit to our offices for consideration.
If you have any questions, feel free to contact New Dealer Accounts through email or at 800-283-8787 Ext. 9255