At Biker's Choice, we know our products like we know each other, because we ride what we sell. From our Vice President at Corporate Headquarters to our Product Line Managers, Sales and Warehouse employees; the company is filled with riding enthusiasts just like you; people who have a passion for what they do, the industry they are in, and the product they sell. We know quality, value and performance when we see it, and it's not only our passion but our personal promise to provide our customers only the best product the world has to offer.
Who We Are:
Biker's Choice is one of the world's leading distributors and marketers of name-brand parts, accessories, and apparel for American motorcycles and the people who ride them. We are a wholesale distributor and do not sell direct to the public, but you can use our Dealer Locator to find your nearest Biker’s Choice dealer. Our catalog, which has over 10,000 different products, covers everything from wire and fasteners to fully-loaded "build-your-own" motorcycles, spark plugs to the finest leather apparel available. We have always been known as a leader in quality parts, and that reputation is exemplified by the brands we represent and the brand names we develop. Biker's Choice is a source for the leading brand names in the American V-Twin aftermarket industry.
Company History-In 1971; a business-savvy entrepreneur saw the need for a good Harley® parts distributor in the New England area. He started NEMPCO (New England Motor Parts Company). With ten years of growth and success behind him, he brought on a veteran partner to focus on performance and replacement parts. In 1984, to further define the company's position in the market, they began calling the company "Nempco – The Biker's Choice."
Nempco –The Biker's Choice caught the eye of Tucker Rocky, one of the largest distributors of motorcycle parts, and in 1992, they jumped into the Harley accessories market by purchasing Nempco. This gave Nempco the strength of a nationwide sales and distribution system and with it, the ability to expand their product lines. In late 1998, Nempco changed its name to Biker's Choice – a name that reflects what the company is all about.
Today, Biker's Choice is one of the most dynamic brand names with the highest-profile catalog in the industry. Unlike some companies in the industry, Biker's Choice is run by dedicated, life-long bikers who understand the American motorcycle enthusiast.